Let's say that you have a website and you want to promote it. It does not really matter if it is an e-commerce website, a personal or a company site or a forum where people can chat or provide information or answer questions. Their promotion is similar enough in order to care about three major things: traffic, content and backlinks.

Everyone wants traffic, to be read, watched, admired and to know that people are talking about him or her. Right?

Ok, for this to happen you must to have content of some kind. The search engines consider the most important the text, probably because is the easiest to create (you just need a device and a keyboard - and it does not matter if your are writing from a computer, a smart phone or a tablet)... if you are drawn to write you can always find a way to do it. Some people just love to write (and you should use something like this if you don't have the time or the passion for writing), others can hardly put two words together and make three mistakes in the process.

This is one of the reasons the unique content is most valued: is has to be created, not stolen. The Google algorithm evolved in this logical direction: to value new and unique content and to ignore duplicates.

The other ways to create content is with pictures and movies. The mobile devices are very easy to get these days, and images and movies are just one click away.

One common  SEO method used in the last years was creating backlinks to the targeted sites. The popularity of one website over the internet was considered to be rather important (at least for the search engines), but it's not such important now. It's rather logic why: with one click you can put *(using script or software) your website's URL in several thousands different places. The Google algorithms got clever from this point of view: you have to put different URLs from your website to keep your pagerank and popularity high.

But from one point of view create backlinks to your websites still remains important: if you have a new website that no one knows about you have to let people know about it. You also want to announce the entire world about the increasing content of your site with the backlinks from other websites. So the content and backlinks will give you traffic.

Let's say you hire a team of men and women to write quality unique content for your website and to promote it using backlinks on other sites and social media. But no matter your resources, they are rather limited: a given number of people working 8-10 hours a day, every day, will have a result that can be measured. Change the number of people, the number of hours and their tools and you have a (hopefully) better result. That can also be measured.

That's where the traffic comes to boost your result. The quality of your content will bring other people (a greater number every day) that will like and share your stories, images and movies, creating other backlinks and calling other people to visit your website. Just like waves.

So, actually there is no such thing as traffic versus content versus backlinks in SEO. You have to consider them together in order to have great results.

Indeed, why should you? The reason is very simple: the description of the youtube video is indexed just like any other text content (at least Google does). Of course, the links are saved with the rel="nofollow" tag, so you can not use Youtube to get backlinks (at least not for now, that can change in time), but that should be the least of your problem.

I've watched some videos becoming virals in last few years, getting millions of views in matter of days, maybe you also noticed some of them. So you can easily imagine the benefits (and traffic) their authors (the people that uploaded them) got from that much attention.

The description of the video can help you in bringing your upload faster in the attention of others, but the content of the video makes the difference between something nobody watches and a viral.

The answer to this question should be easy: they are both thought to present your product to others. It does not matter that the products are real life things, services or the content of your website itself, they all have to be served to other people (your clients, your readers, your viewers) in a manner they notice, remember, love.

Always learn to find out more about the rules of SEO. They change in time, but their base are always the logic (reason), the common sense and... the previous experience. The searching engines have logic designed by their creators, they try to present some common sense information to the people using them and they change according to the experience gathered from the interactions with the webdesigners, the content writers, SEO experts and, especially, the users.

The online marketing does not work without the content of your website, so does the SEO. The marketing is targeted to specific areas, populations (cultures) and age, so does the SEO (even if its targets are in some ways different).

Finally, but not the last: they both have to have some targets as number of clients, of visitors or viewers.

I don't have to mention the importance of the passwords in the digital world of the internet because you already know a lot about that: we all use them to protect our accounts (most common the emails accounts, but also the accounts that grants us acces to different websites, administrator sections, protected files and so on) from unwanted intruders of any kind. And you want to keep people out of your business, even from accidentaly acces and from your best friends... you can never know what they can do, even by mistake.

Today the passwords are the digital counterpart of your's physical keys, they have the same value for your accounts in the digital world. So, if you want to protect your secrets and your precious data you have to choose a strong password: some people are just using the password manager (many websites provide this kind of service) that generate an unique string up to 16 characters for each applicant's use, others use words (one or several as a phrases) with space or special characters as word delimiter or combination of case-sensitive letters, numbers and special characters. Multi-word passwords are the ones with several words delimited by space.

The fastest and the easiest way to crack a password is to ask for it (in one form or another). The second most easiest method is to find out as much as you can about the targeted person and to guess his/her password - most people use familiar easy-to-remember words or phrases (as movie titles, favourite book, actor or sport team, etc.).  When a hacker has no such information they have to attack your protected account in order to find password. Dictionary attacks are when the hackers try out all the words in dictionaries and systematically try to access the password accounts using automated tools.

Some consider that multi-word passwords are stronger that singular word, but according to some research conducted by the University of Cambridge's Computer Laboratory (Sophos Security) they can still be cracked by hackers through dictionary attacks.

The brute force attack, when all the possible combination of letters, numbers and special characters are tried, is the last attack usually used. It takes the most of time, a PC could crack a common password in matter of years, and some websited are programmed to react to such attacks by denying "log in"s after a number of consecutive unsuccesful trials.

Recently Digital Journal reported on another study that found 'Password1' was the most common password used by global businesses.

The authorities and their computer software experts are realizing the vulnerability that multi-passwords are creating for hackers, they are continuosly researching the possibilities of making it more difficult for thefts to take place on the Internet. And, of course, it is in the best interest of the public that the relevant authorities move fast to lower the rise of Internet thefts.

We create websites to present your activity to the world and applications for internet that help you organize your activity as eficient as possible and without loses (in money, time and energy) whatever you are while you are online. You only need an internet domain, space on a server and the app we develop for you.

The search engine optimisation part is very important for websites - they have to match certain criteria in order to appear as often as possible in the search results. We analize your website and we offer consultancy about the options you have about to boost its visibility and organic traffic.

We develop applications for various companies and organisations according to their specifications and requirements in order to be used by employees and partners to work more efficient, making the transition from excel files and spreadsheets used before to the internet of things. We offer support for the applications used now and we develop them further using modern technologies.

We offer consultancy about the informatic system you have installed and we offer sollutions to make the more efficient, to improve and develop them further, we analize the activities inside your company and / organisation and we offer sollutions for the projects you want to develop.