It’s hard to believe that a monopolist company like Google could be frightened by the new search engines (as Bing or the one Facebook is developing), or even their combination with Yahoo (especially because the Yahoo accepted that their own search engine to be replaced by Bing). But, evan so, just a couple of months after, Google announced it is tweaking a new technology to search online with the code name „Caffeine”, that could change the position the companies are holding in the search results. To that companies and persons that makes good money or they are surviving according the traffic generated by Google, the new technology represent a motive of worry.
Google suggested on the company's official blog, the fact that the technology could change the results of the searches, and that could oblige the beneficiaries of the Google search engines to change the solutions to optimize the results of the search engines (SEO) to protect their good results in the top of the list.
rezultatele bune în capãtul de început al listei rezultatelor.
Google officials said on August 10 that the company is seeking help testing a new-and-improved search system, codenamed “Caffeine” — complete with . Silicon Alley Insider speculates that back in June when it reported that Google cofounder Sergey Brin was assembling a team of Google search experts to tweak Google’s engine in response to Bing.
„For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. We are hoping that the new technology to bring a plus in speed and precision for Google”, announced on the two of project responsibles, Sitaram Iyer and Matt Cutts.
„Most users won't notice a difference in search results. But web developers and power searchers might notice a few differences”, are writing the two Google engineers in the blog.
Bing, the renamed Live Search and soon going to be integrated in Yahoo, included a number of user-interface changes, as well as tweaks to the underlying Microsoft search algorithm. The — available for anyone starting August 10, when it is not down — doesn’t offer any kind of noticeable UI tweaks. It does, however, change the way results are ranked.
Search Engine Land did a using the old and new Google engines. They found the new Google infrastructure returned video and news results midway down the page. The current Google search system, however, returned news at the top, video in the middle, and images at the bottom of the page.
With Bing, Moby images are the first link. The whole Bing page feels more like a site optimized to sell users something: Moby MP3 downloads, ringtones, posters, t-shirts. With Caffeine, video links are fourth on the page. News and blog posts about Moby are a little further down. On Bing, news and blog links are nowhere to be found on the first page of results.
This is hardly a definitive test, but so far, Google’s Caffeine indexing system seems like it is meant to yield results that are more Bing-like in any way.
Last hour message from Caffeine sandbox:
„Please try your search again in a few hours.
We are upgrading elements of our data center. The Caffeine sandbox should be available for searching again in a few hours”
Useful links:
http://www.businessinsider.com/google-shows-off-next-generation-search-architecture-2009-8
http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html
http://www2.sandbox.google.com/
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