The answer to this question should be easy: they are both thought to present your product to others. It does not matter that the products are real life things, services or the content of your website itself, they all have to be served to other people (your clients, your readers, your viewers) in a manner they notice, remember, love.
Always learn to find out more about the rules of SEO. They change in time, but their base are always the logic (reason), the common sense and... the previous experience. The searching engines have logic designed by their creators, they try to present some common sense information to the people using them and they change according to the experience gathered from the interactions with the webdesigners, the content writers, SEO experts and, especially, the users.
The online marketing does not work without the content of your website, so does the SEO. The marketing is targeted to specific areas, populations (cultures) and age, so does the SEO (even if its targets are in some ways different).
Finally, but not the last: they both have to have some targets as number of clients, of visitors or viewers.
The search engine optimisation part is very important for websites - they have to match certain criteria in order to appear as often as possible in the search results on Google and Bing. SEO (search engine optimization) starts from site / online store / platform development because it involves a specific structure of the pages, it involves an ease to browse for the visitors (for your clients) and it involves quicky loading when accessed. Our sites are delived already optimized, but if you have already a solution developed by someone else we analize your website and we offer consultancy - we'll tell you about the options you have about to boost its visibility and organic traffic.
We develop websites to present your activity to the world and applications for internet that help you organize your activity as eficient as possible and without loses (in money, time and energy) wherever you are. Do you need an online store or a tool available for you anytime? We can develop that as long you reserve a domain name and some hosting space, the app is our job.
We develop web applications and mobile apps (Android) for various companies and organisations according to their specifications and requirements. The apps are being used by employees and partners to work more efficient and with less costs for the company: the web applications can be accessed through the browsers installed on smartphones and tablets but the usage of a complementary mobile app can make efficiency to go up (it can increase the communication between people or it can show things not so important on PC).
We offer consultancy about the informatic system you have installed and we offer sollutions to make the more efficient, to improve and develop them further, we analize the activities inside your company and / organisation and we offer sollutions for the projects you want to develop.
