This month, in the beginning, some changes appeared in the way the search engines process the data indexed by their crawlers: Schema.org was officially introduced to the public. Three major search engines united to help improve the search results and to make search listings richer through structured data.
As Google announced here, on their official blog, on the introduction of Schema.org:
Today we’re announcing schema.org, a new initiative from Google, Bing and Yahoo! to create and support a common vocabulary for structured data markup on web pages. With schema.org, site owners and developers can learn about structured data and improve how their sites appear in major search engines. The site aims to be a one stop resource for webmasters looking to add markup to their pages.
But this is not enough: the crawlers can read the text, but it's not easy to understand their meaning. Every developer write the code in his/her own way and they will always structure the form and the content of the script as they consider fit. They developers may also use various types of CMS like joomla or wordpress (actually there are dozen or hundreds of CMS in the world as everyone can make his/her own) to make their job easier and deliver the project faster, in this case all the sites they design will take in consideration several types of structured data.
Retrieving the data from one site is easy, recovering the original structured data (as the designers and developers thought to show) is more difficult. With Schema.org the three giants Google, Yahoo and Microsoft (Bing) tries to bring all these structured data to a specific formatted structured data that is very easy to understand by the spiders. In this manner many applications (especially the search engines) can benefit from the direct access to the structured data of the sites.
It's not quite a revolution, but this steps is an important one in the relation between SEO and web designing. It have been obvious from some time that there can work perfectly only together, as a team, and this move from the giants of web searching only bring together this 2 aspects of creating and maintaining web sites.
The search engine optimisation part is very important for websites - they have to match certain criteria in order to appear as often as possible in the search results on Google and Bing. SEO (search engine optimization) starts from site / online store / platform development because it involves a specific structure of the pages, it involves an ease to browse for the visitors (for your clients) and it involves quicky loading when accessed. Our sites are delived already optimized, but if you have already a solution developed by someone else we analize your website and we offer consultancy - we'll tell you about the options you have about to boost its visibility and organic traffic.
We develop websites to present your activity to the world and applications for internet that help you organize your activity as eficient as possible and without loses (in money, time and energy) wherever you are. Do you need an online store or a tool available for you anytime? We can develop that as long you reserve a domain name and some hosting space, the app is our job.
We develop web applications and mobile apps (Android) for various companies and organisations according to their specifications and requirements. The apps are being used by employees and partners to work more efficient and with less costs for the company: the web applications can be accessed through the browsers installed on smartphones and tablets but the usage of a complementary mobile app can make efficiency to go up (it can increase the communication between people or it can show things not so important on PC).
We offer consultancy about the informatic system you have installed and we offer sollutions to make the more efficient, to improve and develop them further, we analize the activities inside your company and / organisation and we offer sollutions for the projects you want to develop.
