There are a few points to take in consideration when you start writing articles (yourselves or somebody you hire to do that) on your site:
- everybody with the internet access will be able to read them, not only your customers, but your friends, your business partners, the reporters and their public... in one word: everybody.
- your site is, in some degrees, the mirror of you (as a person/business) and the products/services you want to sell on the internet. Every good and bad thing on that site will finally reflect to you - it depends to much of the circumstances to start writing about that.
- the communication over the internet is mainly through text, this is probably the reason that the search engines want as much content as they can get from a web page (Google, for instance, changed their searching algorithm to put accent on the unique content). They say that one image worth 1000 words, that image will get you some visitors that will return only if they find good content on your site.
A good optimized web site is the one that is readable in the same way by the humans and the search engines spiders. They all read the content and they judge the site accordingly to that (even the processes are very different). From the search engines spiders the grammar mistakes in the text might create different indexes inside the search engines that you expected when you wrote the content, and the engine will not redirect as many users as you expected.
By the other point of view, it's very difficult for a human to read a text that contains a lot of grammar mistakes... even a torture. Be sure that all of us are making mistakes, but the difference is the promptitude we correct our mistakes and, in time, their number. The first results of reading a bad text is a bad opinion about the site, not only the article, and the visitor might not even read the text to it's end. In worse cases the most common reaction is to never return to the site.
Many people have the tendency to judge quickly if they love or hate a site they see for the first time. The grammar mistakes will always incline that judgement to something bad or worse about the site and it's owner(s) will always lose money (in the virtual world of internet visitors = money).
The search engine optimisation part is very important for websites - they have to match certain criteria in order to appear as often as possible in the search results on Google and Bing. SEO (search engine optimization) starts from site / online store / platform development because it involves a specific structure of the pages, it involves an ease to browse for the visitors (for your clients) and it involves quicky loading when accessed. Our sites are delived already optimized, but if you have already a solution developed by someone else we analize your website and we offer consultancy - we'll tell you about the options you have about to boost its visibility and organic traffic.
We develop websites to present your activity to the world and applications for internet that help you organize your activity as eficient as possible and without loses (in money, time and energy) wherever you are. Do you need an online store or a tool available for you anytime? We can develop that as long you reserve a domain name and some hosting space, the app is our job.
We develop web applications and mobile apps (Android) for various companies and organisations according to their specifications and requirements. The apps are being used by employees and partners to work more efficient and with less costs for the company: the web applications can be accessed through the browsers installed on smartphones and tablets but the usage of a complementary mobile app can make efficiency to go up (it can increase the communication between people or it can show things not so important on PC).
We offer consultancy about the informatic system you have installed and we offer sollutions to make the more efficient, to improve and develop them further, we analize the activities inside your company and / organisation and we offer sollutions for the projects you want to develop.
