The keywords are relevant for the search engines in two places inside the site: the <Meta Keywords> Tag and the content of the site. When you write content keep in mind a very specific idea and choose your keywords before you start to write, that makes an important difference between creating an optimized site from scratch and the work needed for later optimization.

A research done by Entireweb says that 31% of people enter 2 word phrases into search engines, 25% of all users look for 3 word combinations and only about 19% of them try their luck with only a single word.

Do not choose a keyword to optimize your site for that you don't have the slightest chance of ranking good with because of the fierce competition.

Do not choose a keyword that nobody looks for. Make a simple comparison: how many people searches for differential equations versus shoes versus porn (or sex). So use only generally popular keywords if you do not need targeted traffic.

Do not choose a keyword that does not relate strongly enough to your content.

Do not use words that may get your site filtered or banned from search engines.

Do not use images with file names or ALT tags (Alt attributes of IMG tag) that may get your site filtered or banned from search engines.

Use lots of relevant content, well laid out into separate pages.

For best results optimize one page for one keyword.

Do not post online half-finished sites.

One of the most important parts of the search engine optimization is the content. From the human point of view, if you do not have relevant content nobody will stay too long on the page. From the search engines point of view the keywords and the heading tags that are organizing the text are most relevant.

Once you have your meta tags setup correctly you will want to move on to the page content; here you will have to understand the H1 to H5 title tags and the value of these tags on the page. Additionally your content will need to be rich and unique to some point where it is friendly for humans as much for the search engines, being rich and unique is the reason all of them will remember your web site. What’s the point of lots of people accessing your site if all they see is a number of words that mean great things to the search engines but almost nothing to them because they are very common and they've met the same sentences and phrases in 10 other places?

The easiest and most basic SEO rule is that the search engine spiders can be relied upon to read basic body text 100% of the time. By providing a spider with basic text content, you offer the search engines information in the easiest format for them to process. Some search engines can strip text and link content from flash files, but nothing can compare with the basic body text when it comes to providing information. You can always find at least one way to add text into a site without compromising it's functionality, looks and feel.

The content itself should be thematically focused, it means you should keep it simple and clear. When you want to approach multiple topics try to put them on different pages inside the site, it will be clearer for the humans as for the spiders. Keep always in mind that unique topic-focused content for the pages inside your site is a basic seo techniques to make everything simpler but also to improve the quality of your content.

The ways (and some suggestions) how to write the content is another subject, I will approach it some other time. But one thing is for sure: not all of us are gifted to such thing, some are better than other. If you are not satisfied with the content of you site or you don't know how to write it ask somebody that knows. There are a lot of bloggers and copywriters (people that are writing web content for money) in this big world that can help you.

Heading Tags

The heading tags used to be only the responsibility of the web designer, but since the development of the wysiwyg editors (what you see is what you get editors) you can format you own content a lot better than before. You've seen them in wordpress, blogger, blogspot, in any blogging system by the way.

First of all, choose your keyword carefully, before starting to write. Then use the heading tags to underline the keywords: many search engines place more emphasis on the text within heading tags, so make sure they use keywords. Use one <h1> tag per page with the most important keywords and use the other head tags (<h2>, <h3>, etc) to provide variations and support the main heading.

<h1>Books</h1>

<h2>Romantic books</h2>

<p>... some list about the romantic books and their love stories...</p>

<h2>Adventure books</h2>

<p>... Robin Hood, Robinson Crusoe, The lord of the rings...</p>

<h2>Horror books</h2>

<p>... Stephen King and all the others writers...</p>

Page text and the rest of the content

The relevance of your pages is given in some way by the keywords and common phrases the people might find inside them so be sure your pages contain that. Write accordingly to the thematic of the site, but write about what interest others. Be careful about the frequency of your keywords... you want to have them occur at least a few times if possible, but don't repeat them so much that the copy becomes unnatural. It is important to discretely spread keywords around without making it obvious. Neither keyword should take up more than 12-24% of the entire body text, it is often considered as spam.

Also remember that text contained within images will not be picked up by the search engines, they still can not read that. Only actual text on the page will be indexed.

Do not use too much content right on the front page: the loading time of the page and the redundancy of additional words used will reduce the chance of showing up in relevant searches.

HTML Code Page

In case your website uses a language different than the default of the search engine which your target audience prefers (for example: someone for America or Asia finds something on the web page from Romania) or your website uses special characters unique to that language, make sure to implement the proper HTML codepage tag. The Unicode versions of special characters (HTML encoded characters) are more or less impossible to look up for now in most search engines.

Lately, I mean the last few years, when I design pages for my clients I am always telling them to write as much and as good as they can. Mainly my job finishes when the page is fully functionally and the maintenance I do in time is limited to the scripts, and almost nothing about the content of the page. That depends of the project, of course, but I had the chances to see clients adding products to the sites with only few words as description, nothing special. That pages did not have many visitors, only a few people found them using the search engines and the most part of them visited the pages because the advertisement in the “real” life.

Remember this: the content of your page is the best advertiser and the search engines through the structure of the site are it's tools.

The purpose of search engine optimization is to make a website as search engine friendly as possible... so it can be easily said that basic SEO is all about common sense and keeping the web page very simple. It's really not difficult, you only need to understand how search engines work. The problem with a lot of web developers is they does not consider the search engine optimization as a part of designing a site so they just ignore this part... I have some examples to give, what I've met in the last years, but they were improved in time or became offline.

Well, the exclusion of seo from web designing is wrong: why creating a great looking web site if nobody will find it? Of course, the word about it's existence will spread and you'll have some visitors in time, but usually the most visits come from the search engines. That's why, from my point of view as a web designer, seo is one of the main things to think about when creating the structure of the website.

In the beginning there are two aspects of search engines to consider: the first is how spiders work, the second is how search engines figure out what pages relate to which keywords and phrases.

The electronic spiders (known also as bots) are the tools used by the search engines to collect data about a website, they copy its content which is stored in the search engine's database. They are designed to follow links from one page to the next, to record these links, to assimilate the content of the web pages and to send other bots to gather data from the linked pages. The process goes on forever, 24 hours a day, 7 days a week, every week. By now the databases of the search engines measure their size in thousands of billions records.

It can easily be assumed that the spiders will find your site on their own if there are links on the web targeting it, so it is not need to submit the site to the major search engines manually or electronically. Search engines have the ability to judge the topical relationship between pages that are linked together, so the most valuable incoming links of the web come from the sites that share topical themes.

What you have to prioritize about seo is the ways to help the spiders to find your websites and to traverse it from A to Z. So you have provide easy to follow text links directed to the most important pages on the site in the navigation menu on each page, one of the links should lead to a text-based sitemap containing a text link to every page on the site. The sitemap can be the most basic page in the site (with no decorations and interactive parts for the visitors) as its purpose is more to direct spiders than help lost site visitors. As a designer you should also keep in mind that Google also accepts more advanced XML based sitemaps which can be read about in their Webmaster Help Center.

There might be parts of your site you don't want to be visited by the spiders, in this case you can restrict the free access using "robots.txt" files. The spiders will not add in the search engines databases the files you will add in the robots.txt files, but they will have to be organized in a specific format.

There are two very important parts of search engine optimization: offering the spiders access to the site and the content of the site. Having an optimized page depends of both of them, there can not be one without other. You can be the best writer in the world, but if nobody reads your work you are nobody, but if you write nonsense and everybody is able to read you but nobody is really interested you are still nobody. On the internet the search engines are supposed to provide their users with lists of pages that relate to the search terms people enter in their search box. So these search engines need to determine which thousand of billions of pages is relevant to a small number of specific words... in order to do this, they needs to know your site relates to those words and they assimilate the content of the site.

When examining a page the search engines are looking for a few elements: the url of the site, the site tile, the description meta tag (the last two elements are found in the head section of the source code), then if follows the content of the site (the spiders read the pages just the same way the Europeans read the papers: from the left to right and from top to bottom, following the columns). Every part is important and they will be treated separately later on the site.

Finally, for this article anyway, the search engines operate by funds as well: the funds are collected from selling advertisement placement, selling listings or both. They sell out the area above or in the right of the search results as advertisement space and displays only relevant results based on what the users were looking (the search is applied to the advertisments database as well). Their logic is that most people will be mislead by the placement of such links and will choose them instead of the actual results.

That search engines that operate by selling listings will not show your website within the results regardless of its relevance unless you sign up for their service.

There is always the option to index your site on the directories the search engine company buys information from. However, such directories like Yahoo.com, DMOZ.org, Business.com, Best of the Web and others are moderated based on relevance and content, thus getting listed there may take some time and efforts.

Most search engines rank your website by relevance which is measured by the threshold of keywords. Some search engines, such as Google as well, will sort even relevant sites by their popularity, measuring the page rank by the actual links leading to the site. Also, the text or ALT TAG text accompanied with these links will influence the keywords the website is shown in the listings for.

Some search engines will consider a website more and more popular when they are clicked on the results page. These include AltaVista.com .

What you must remember if you start working in this field is that there are a lots of way you can do things in seo (they vary a lot) and the possibilities and combinations are infinite. You may experiment with any campaign freely, but only with a relative knowledge of the DONTs (what you MUST NOT DO) you will be able to maintain a sustainable development plan for your website.

One of the most important parts of the search engine optimization is the content. From the human point of view, if you do not have relevant content nobody will stay too long on the page. From the search engines point of view the keywords and the heading tags that are organizing the text are most relevant.

Once you have your meta tags setup correctly you will want to move on to the page content; here you will have to understand the H1 to H5 title tags and the value of these tags on the page. Additionally your content will need to be rich and unique to some point where it is friendly for humans as much for the search engines, being rich and unique is the reason all of them will remember your web site. What’s the point of lots of people accessing your site if all they see is a number of words that mean great things to the search engines but almost nothing to them because they are very common and they've met the same sentences and phrases in 10 other places?

The easiest and most basic SEO rule is that the search engine spiders can be relied upon to read basic body text 100% of the time. By providing a spider with basic text content, you offer the search engines information in the easiest format for them to process. Some search engines can strip text and link content from flash files, but nothing can compare with the basic body text when it comes to providing information. You can always find at least one way to add text into a site without compromising it's functionality, looks and feel.

The keywords are relevant for the search engines in two places inside the site: the metatag (that's inside the header) and the content of the site. When you write content keep in mind a very specific idea and choose your keywords before you start to write, that makes an important difference between creating an optimized site from scratch and the work needed for later optimization.

A research done by Entireweb says that 31% of people enter 2 word phrases into search engines, 25% of all users look for 3 word combinations and only about 19% of them try their luck with only a single word.

The purpose of search engine optimization is to make a website as search engine friendly as possible... so it can be easily said that basic SEO is all about common sense and keeping the web page very simple. It's really not difficult, you only need to understand how search engines work. The problem with a lot of web developers is they does not consider the search engine optimization as a part of designing a site so they just ignore this part... I have some examples to give, what I've met in the last years, but they were improved in time or became offline.

Well, the exclusion of seo from web designing is wrong: why creating a great looking web site if nobody will find it? Of course, the word about it's existence will spread and you'll have some visitors in time, but usually the most visits come from the search engines. That's why, from my point of view as a web designer, seo is one of the main things to think about when creating the structure of the website.

In the beginning there are two aspects of search engines to consider: the first is how spiders work, the second is how search engines figure out what pages relate to which keywords and phrases.

Every search engine has it's own rules to process the html tags inside the head tag. Following next are some some general rules - read them carefully and try to follow them.

The title

First, the title of the html page should be relatively short and describe the page content accurately. Wherever possible, try to include keywords but without distorting the true purpose of the title.

I am not sure how many realize this, but for now Youtube is the second largest search engine in the world after Google. After a tough start (the first owners of the site were having troubles getting founds to keep it online and with optimum bandwidth), its acquiring from Google and its later development (as scripting and content) put it on the second place in the search engines.

Search engine optimization is often compared with the real world marketing because, beyond the technical specification, that's exactly what it is: online marketing. You have a web site and you have to promote it in order to have traffic and potential customers to whatever you are offering or selling and you have to optimize it for the search engines using all the accepted methods.

As the largest video search engine, Youtube is the best place to put your video marketing for your web site (your products and/or services)... and you have to comply to the same rules that the rest of the SEO world deal with. Youtube does not fit to the fields of activity of every company or every campaign you want to get over the internet, but in such case you can improve the image you are sending with additional subjects and information. You don't have to create entire commercials (online or traditional TV commercials) to get people talking about your brand.

The search engine optimization for Youtube (like any other SEO project over the internet) can be broken into 3 distinct parts: content, linking and architecture. I've already wrote about the value of the content in other articles, so I do not repeat the same thing. Just remember that the people will return only for the content of your message (whatever you are placing it) and not for something else. There is nothing you can do about the on-page SEO on Youtube since the site is dictating how the page is built architecturally (how it will appear to its visitors), so you can only do what in other articles I've refer to as off-page SEO (the linking over the Internet).

Can engagement and community factors increase your rankings for the videos on Youtube?

The short answer is “yes, it looks like they do”. There are several factors that contribute to rankings on Youtube. Some of them are the the following:

• title
• description
• tags
• views
• ratings
• playlist additions
• flagging
• embeds
• shares
• comments
• age of video (since uploading)
• channel views
• subscribers
• inbound links (links from outside of Youtube pointing to your videos).

There are primarily two places you can rank well for your target keywords: on Youtube and on the search engines.

Rank your target keywords on Youtube

For example, if I type "web design Europe" or "seo Romania" or "Dan-Marius Sabau" into the search bar, the results are my choice of "All," "Channels," and "Playlists" with the default view being "All." It is possible to sort the results from the list in different ways, but the default sorting method is "Relevance". So the way you see results on a YouTube page is similar to how you might see them on other search engines.

Rank your target keywords on the search engines

Remember that every video on YouTube has its own page, called a view page, that can be optimized the same as any other page on the web. Also remember the the video themselves are invisible for the search engines: Youtube converts the video files (whatever the format you have initially) you upload into Flash and that is still outside the reach of the search engines.

Pay attention to your keyword research

The keywords have the same values on Youtube as all the other search engines over the internet, so the keyword research is important in video SEO because Youtube is a competitive landscape just like Google, Yahoo and Bing. There are a lot of terms that are easier to rank for, you just have to spend some time to research the subject.

Titles, descriptions and tags

Once you have your keywords ready to target it's better to follow a fairly similar format for all the titles and descriptions for your videos. You can not change the URLs of the video in what it's called friendly URLs, but you can get the most benefits from the title that have to contain some (or all) of the keywords.

Writing the description of the video is just like SEO content writing (or copywriting). I've already written about that, so it should not be a problem finding the information. We (my team and I) can help you in writing the content as a part of the services we are offering. You won't get any backlinking from this description (as for the moment Youtube attach a rel="no follow" to any URL inside a description of a video), but you may convince the visitors to visit your site if the content of your video and your description is OK for them.

Definitely want to use several “related” terms that are highly relevant to your keyword.  Please don’t keyword stuff, and make sure to write the content in a compelling manner that drives the user to take action.  This description is what the user will see before view your video so write it for the user and not for the search engine.

Just like with a blog post or any dynamically generated web page, you can add tags to your videos.  I recommend sticking to around 5-10 tags for each video.  If you think you need more than that, you should consider targeting additional video content at the specific phrases you want to rank for.

A new advertisement of Gabriel Resources strikes again the Romanian minds using the television (and not only that). The previous experiences showed the greedy gold seekers that allegedly promises of money (in quantities too impressive for somebody to believe them) does not quite work on Romanian lands. Maybe the Romanians were fooled to many times by the politicians and many others to believe just anybody who tries to fool them.

Apparently, the resistance was a little to great and they continued the attack from other perspective. Don't get the wrong opinion: the guys from Gabriel Resources would say or do absolutely everything to get what they want, and if they can not find fools to suport them they are always searching new ways of find them. Now they are promising they will clean the cyanides from Roșia Montanã, an action that would cost the Romanian state 30 million dollars. The images with return water are very suggestive, but they had a lot of places where to record them. There are a lot of mining operations in this world that only left behind pollution and desert lands. We do NOT want another one. It's too beautiful to believe that a mining company could clean after they had ruined everything, it did not happen almost anywhere in this world and the Romanian state is not interested at all to assure itself that this will happen here.

This article is dedicated to an element that have became essential during the last years in the development of a business: the relationship between the business and the Internet. Why a relationship? Because I can say without making a big mistake that the internet is a being (even if it's a virtual one), contains pieces from the lives of every one that participated to it's creation and development, the organizing (the network), as well as content (blogs, news, presentation pages, forums). It contains the people's opinion, their joys and blights, their moments of life.

The internet is always growing and it is even possible to become conscious. But that's not going to happen before reaching a critical point of gathering information and developing to some point artificial intelligence. It is possible that the critical point is already reached, but the develop of AI-s is very far away to some point of conscience.